CRAFTING MEANINGFUL STORIES Through
CONTENT Strategy and CopyWriting in san Diego

Cultivating a connection with your target audience necessitates a compelling story. To tell that story well, one needs a unique combination of creativity, word-smithing, tenacity, technique, psychology, and strategic thinking (which just so happens to be one of my top strengths on StrengthsFinders). As a seasoned content writer, editor, and strategist in San Diego, I bring each of those qualities to every project I work on.

I suppose I’ve always been a storyteller–I just didn’t realize it. Writing was my haven as a child, filling pages upon pages of journals with everything from angsty teenage poetry to languid existential essays. When pen hits paper, I feel like I can be my most authentic self.

As my writing has grown, I’ve found a penchant for telling the stories of others, whether it be small, local brand, or an enterprise organization. I have a knack for distilling complex ideas and information into clear, interesting, and most importantly, accessible content. My extensive background in yoga and yoga therapy taught me to listen intently, ask good questions, and understand the emotions and pain points that drive people to act. I know how to empathize with my audience–and that is at the heart of any good digital story.

People and brands need engaging stories told in thoughtful, compelling ways to build credibility and interest. They want to stand out, be known, and get found, which is where my on-page SEO experience and content strategy are useful. Combining these skills with my keen eye for detail and my collaborative spirit helps me effectively strategize and create content that connects your audience with your brand.

At the heart of everything I do, both personally and professionally, is the belief that people have value. When I pause and truly listen to someone, whether a client or a friend, I always find something relevant and interesting. In essence, I am validating their experience–and that is how we connect. It’s a core question I ask myself at the beginning of every project: ‘What does this audience need to feel validated?’ And from that place, the storytelling begins.

Experience

The National Conflict Resolution Center

Marketing Content Stragtegist
July 2023 - Present

• Drive content strategy for website and email campaigns for several departments.

• Manage vendor relationships for graphic design, web development, and printing

• Write and edit copy for landing pages, emails, and promotional materials.

• Manage content in WordPress, including publishing and on-page SEO implementation

• Develop processes to drive efficiency in the External Relations department

• Manage workflow and projects in Trello for vendors and myself

• Responsible for tracking and maintaining inventory of promotional materials

American Addiction Centers

Senior Web Content Editor
February 2021 - March 2023

• Researched and edited medical content about addiction and substances

• Distilled complex information into useful content for our audience

• Collaborated with UX and SEO to develop data-driven, user-friendly content including microcopy to enhance CRO and long-form articles

• Managed a comprehensive topic clustering project to boost traffic, streamline URL structure, and improve IA

• Published and maintained content in WordPress

• Managed workflow and projects in Jira and Confluence

NP Digital

Senior Content Writer
September 2019 - February 2021

• Wrote SEO-driven content for B2B, B2C, FinTech, and SaaS clients

• Collaborated with SEO, paid media, and client services to develop data-driven content

• Managed editing and revision process for client deliverables

• Assisted in managing a team of 20+ contract writers

• Developed internal processes to enhance inter-departmental efficiency

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Wayward Kind Digital Marketing
Content Strategist + Copywriter
March 2019 - September 2019

• Wrote SEO-driven, audience-focused copy for various clients

• Helped develop a Brand Voice Guide for new clients

• Published content in MailChimp, WordPress, and Hootsuite

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Hologic
Technical Writing Intern
July 2018 - September 2018

• Developed technical writing style guide in Adobe FrameMaker and Microsoft Word to establish consistency in consumer-facing documents

• Conducted thorough research about regulatory guidelines, AMA Manual of Style, medical devices, and audiences to develop a style guide

• Collaborated with R&D, regulatory, marketing, and clinical departments

• Managed a large-scale project to completion while adhering to deadlines 

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San Diego State University
Writing Fellow
August 2017 - May 2018

• Tutored developmental writing students in group and one-on-one environments

• Assisted professor with editing and revision of student essays

• Supported students during in-class activities

Praise for Kelly

Interests

Gardening
Soil regeneration
Yoga
Baseball
Travel
Cooking
All things ocean
Hiking
Family